Kudosity opens RCS agent registration and testing to Australian businesses
Australian-owned messaging provider Kudosity is letting local businesses sign up and trial RCS agents before carriers offer the service widely. The company says registering does not secure commercial activation in Australia.
Kudosity, an Australian-owned business messaging provider, will now help local companies register, configure and trial RCS agents while mobile networks work towards wider availability of the standard. Companies can lodge interest to find out what agent registration demands, weigh up possible uses and get advice on building a branded experience. Where they qualify, they can set up agents and try supported functions in a controlled environment.
The move comes after Telstra said it plans to bring RCS to its mobile customers by the end of this year. RCS layers branded sender profiles, rich media, buttons, suggested replies, read receipts and two-way conversations onto messaging, and runs inside compatible native apps rather than a separate download.
Kudosity describes the offer as groundwork, not a commercial launch in Australia. Registering and testing carry no promise of going live, because commercial messaging still depends on brand verification, carrier approvals and network availability. Business RCS also needs more preparation than SMS, covering identity verification, agent configuration and a defined use case.
Chief executive Alex Macpherson said RCS was "already changing how businesses communicate with customers in markets around the world, creating opportunities for more trusted, interactive and personalised experiences". He said readiness meant more than flipping a switch, as businesses must think about brand identity, customer experience and how they will use the technology.
Kudosity already offers RCS in the United States, the United Kingdom and some European countries. The company said this may give Australian firms with overseas customers a quicker path to live use, subject to local registration and approval rules.
RCS sits alongside SMS, MMS and WhatsApp on the platform, and businesses can connect it to existing systems through an API. Messages can drop back to SMS where a device or network does not support RCS. Jason Edward, founder and director of Simple Salon, a Kudosity customer, said introducing RCS had been "a straightforward process with the support of the Kudosity team".
TelcoNews noted that Australian business messaging has been dominated by SMS, with WhatsApp and other app-based channels used in selected cases.